Navigating Digital Platforms
Arbitron/Edison
just released their yearly report called "The Infinite Dial 2013" on
Tuesday. The study provides estimates of emerging digital platforms and
their impact on the media landscape based on self-reported consumer
behaviors and attitudes. Online radio continues its growth trajectory
reaching new highs for weekly usage and time spent listening in the past
four years. During the same span of time, AM/FM Radio has grown
to 243 million weekly listeners and time spent listening has remained
approximately two hours a day.
Here are some key points in the report:
Weekly online radio listeners report listening for an average of nearly 12 hours per week, compared to nearly 10 hours per week in 2012.
Monthly online radio audience reaches approximately 120 million Americans, and the percentage of those who have listened to online radio in the last month is projected to jump from 39% in 2012 to 45% in 2013.
Weekly
online radio audience reaches one in three Americans, and the
percentage of those who have listened to online radio in the last week
is projected to jump from 29% in 2012 to 33% in 2013.
One
in five Americans have used their cell phone to listen to online radio
in their car, and the percentage of cell phone owners who have ever
listened to online radio in a car by listening to the stream from a cell
phone connected to a car stereo is projected to jump from 17% in 2012
to 21% in 2013.
You
can see the importance of streaming based on the findings in the
report. You already know that online streaming is not going anywhere,
but up. Make sure you're actively promoting your online streaming and
mobile streaming to ensure that you're keeping up with the overall
increase in online radio.
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