Creating the idea website can make a big impact on your online reputation.
In practical terms, your online reputation is what shows up in the search results. It includes what people say about you on social media such as Facebook, Twitter and other social media sites. It can be reviews of your band, brand, music, albums, track, and or business. It’s information that can be used as press and or news. And of course, your photos and videos make a strong visible impact. Your content is crucial because it will determine what others perceive about you. Therefore, it's important that artist’s control the search results so that when an Internet user searches you the results will return positive and relevant. Hopefully, your position will be on the 1st page.
I think it's fair to say that every performer would like to present their music to the world in the best way possible. Yet very few are aware how to effectively give their website the consideration it merits. Artists must be aware of the design to promote and sell your music. Avoid common design mistakes (like Flash and frames). Create more traffic for your site with SEO. Focus on the exceptionally imperative press and booking areas, and utilize tools for measuring your site's analytics, such as StatCounter.
According to Google (February 2014), 53% of Internet users do not go past the first two results when searching for what they are looking for. 89% of users do not go past page 1 of results. 99% of users do not go past page 2 of results. Primarily the first page of the results judges you. 1 out of 4 artists that appear online have no content at all on the first page. And 15% have at least one negative result on the first page that damage their reputation.
Indie artists music websites should include:
- Visual design and navigation tips
- Optimizing media for your site
- Adding a website description and meta tags
- Designing the press and booking sections
- Measuring your website's performance
If requested, our music marketing team will be happy to consult and market any qualifying artists that have the media and budget for targeting an audience that’s interested in your type of music.
Devine Jamz Gospel Network
Christian Music Marketing Promoters