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Sales And Marketing In The Music Industry

Many artists did not ask to get into the sales and marketing business. 



But it's something you will have to learn if you are trying to market and sell a service or product! Of course, you can always hire a creative marketing team. Still, you should learn some basics to assure you're not being taken advantage of.

DIY Jobs Can Save You Thousands

As a young college student, I learned that unless I have enough money where that I need not balance my checkbook I have to learn how to save money. When I was a child, my dad had no intentions of being an auto mechanic. However, I watched him service the fundamental upkeep of his vehicle, which saved him money rather than taking it to an auto shop.  Dad had no problems taking out a spark plug and getting a little dirt on his hands when it was necessary. Why? He despised surrendering cash for basic things that he could do on his own. I can only imagine how much money dad would have saved if he had lived in his early days with YouTube! Nowadays, there are tons of DIY videos by auto mechanics who work on cars and guide viewers on how they can do it as well. He would have saved even more money! The Internet can give you so much information and access to credible databases where you can teach yourself about the sales and marketing business.

Don't Be Intimidated By Marketing Terms

Now if you've done a little homework on the sales and marketing business, you ought to have some essential thought on where to begin working on your own project. On the other hand, you might be like some who fear the fancy words and info graphs that are used in marketing and haven’t gone near the task. Don’t believe the hype! I have discovered that the words utilized in marketing are only a substitute for words we generally use.

For example, "Conversion = A sale or some type of result"; "Leads = A contact name and email"; "Direct Marketing = Communicating directly to the consumer"; "ROI = Return On Marketing Investment" etc. Heck, the average marketer has no clue of the basic music terms! Unless music marketing is their niche, they are probably just afraid to go near the subject in fear of looking unintelligent. On the other hand, if they want to make money marketing music they will research and learn the meaning of the terms and purpose used in the music industry. Such as "Indie = Independent"; "Lead Sheet = A form of musical notation"; "16 Bars = 16 measures of the music"; "Beats = Regular rhythmic pattern" etc.

It Helps To Utilize Resources That Broaden Your Thinking

Fear not the sales and marketing business! Simply take the plunge where you require service and start researching. You can narrow down your search by going to Christian Music Entertainment News, which always have curated content that will help broaden your knowledge. Not to mention you’ll save hundreds of dollars on the grounds that marketing can be exceptionally expensive! When you achieve your goals, share with others so that the blessing will keep flowing! God bless and I hope this blog post has been some encouragement and inspiration!


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